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Challenges of Doing Empathic Design: Experiences from Industry
Postma, C. E., Zwartkruis-Pelgrim, E., Daemen, E., & Du, J. (2012). Challenges of doing empathic design: Experiences from industry. International Journal of Design, 6(1), 59-70.
Emphatic design is a design research approach that is directed towards building creative understanding of users and their everyday lives for new product development. (NPD)
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